Market analysis: Porter’s five forces

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The big picture:

The Porter’s five forces model is essential in determining and understanding where power lies in a business situation. This may be enlightening in trying to understand both the strength of the current competitive position, and the strength of a position the start-up intends to move into. The model is based on five fundamental competitive forces that determine the relative attractiveness of an industry...

When to use it:

The Porter’s five forces model is helpful in clarifying the industry context in which the start-up is operating. Moreover, the tool may be used to identify whether new products, services or a business concept have the potential to be profitable. The model takes into consideration a wide range of competitors...

Porter Five Forces Analysis Template

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